Jeff Olson

Founder and Chief Executive Officer

“When I look at what we’ve accomplished, I’m most proud of our commitment to personal development. We focus on people’s needs just as much as we emphasize company growth and innovative products.”
-Jeff Olson
Image of Neora Founder and CEO Jeff Olson

Jeff Olson's Story

Jeff Olson is a world-renowned leader, entrepreneur, and author.

Jeff started his career in traditional business, quickly working his way to become one of the youngest airport managers in the country, and then a manager in the intelligent systems divisions for Texas Instruments. He eventually found his passion in entrepreneurship, becoming a top distributor for NSA and then CEO of two direct sales corporations, including being the Founder of The People's Network, a company that became one of the largest personal-development training organizations in the nation that produced more than 900 television programs.

Jeff founded Neora in 2011 and has served as the CEO since, leading the company to historic growth, including being named an INC 500's fastest-growing consumer goods company. His vision and leadership has lead Neora to be a top 20 Direct Sales Association company, with a strong culture that includes being named one of the Best Places to Work.

Jeff is highly respected as an author and thought-leader. He has been featured in many publications including The Wall Street Journal and Entrepreneur Magazine. His best-selling book The Slight Edge has sold over 3 million copies, and is used by corporations, entrepreneurs, and sports teams to instill the philosophies needed to achieve success.

In addition to his position as Neora's CEO, Jeff is the Founder of Live Happy, a company dedicated to educating the world about positive psychology, including the award-winning podcast Live Happy Now, with more than 6 million downloads since its launch in 2014. Jeff has spoken at the United Nations as part of the International Day of Happiness and was inducted into the Happiness Hall of Fame in 2018.

Jeff is also a host of the Built to Win podcast, sharing leadership insights that help individuals achieve success, no matter what life throws their way.